Articles

How to effectively advertise to turn your audience into customers (Step #4)

Posted by Michael Cannata on October 19, 2018

Likes. Hearts. Followers. Subscribers. Pins.

All these words come to mind when I think about advertising. However, all ads are not created equally. Some forms of advertising are better for creating engagement, sales conversions, page views, interactions, etc.

Why you should not sell on Amazon Handmade (Step #3)

Posted by Michael Cannata on October 19, 2018

Now that you have picked out what product you want to sell and you have taking stunning photographs of the items, you now need to get selling. However, this is much easier said than done. There are countless ways to sell, each with their own benefits and disadvantages. I have used all of the platforms I have listed below and I have put together my thoughts about each one. (Numbers as of October 2018) Selling Platforms FEES Etsy eBay Amazon Handmade Transaction Fee: 5% of selling price + 5% of shipping price Listing Fee: $0.20 per...

How to Professionally List Your Products (Step #2)

Posted by Michael Cannata on October 11, 2018

Listing your product. This is where winners separate themselves from losers. You buy with your eyes. I could have the best product in the world but if I simply list it with a grainy photograph and a messy background it will never sell.

10 Steps to Launching an Etsy Shop (Step 1)

Posted by Michael Cannata on October 8, 2018

Let’s first imagine that you are sitting on your couch, watching one of those classic James Bond movies and all of a sudden you hear a loud Ch-ching! No, that wasn’t the sound of Daniel Craig getting hit, that was the sound of the Etsy app notifying you of your first order. As you watched TV. On a Saturday night. At 11pm. Can’t get much better than that.